Blog

A place where we share news, tips, and insider information on all things Marketing and Sales Automation Software

And the Winner is…

William Ellison of Aristotle Capital Management. His Marketing Goal: Fully onboard the Marketo platform, and successfully transition all email marketing activities out of Exact Target to Marketo. Congratulations on winning 40 hours of free consulting with Salytics!

We’re Hiring – Digital Marketing Consultant

Digital Marketing Consultant Mission There has never been a greater time to be in marketing automation. There is huge growth in the technology that makes the life of a marketer more productive, effective and valuable. The Salytics Digital Marketing Consultant gains access to the inner sanctum of the marketing automation

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State and Country Validation

A lot of companies make use of strict validation on country and state values within their CRM system. What this usually entails is for some countries like the United States and Canada, only specific province or state values are allowed. For the majority of other countries however, any value is

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Custom Subscription Center

A client approached us with a request for a custom built subscription center to handle multiple channels of communications with their clients. They use Marketo for their marketing communications, and did not want the default global unsubscribe to be the only option. This way, both clients and prospects would be

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Salytics Tag Manager

I love Marketo’s user interface. It’s friendly, intuitive, and generally pleasant to look at. That being said, it isn’t exactly efficient for mass repetitive tasks like updating program tags. To update program tags within the UI you have to click on the program, click on the setup tab, edit the

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Marketo Summit!

Are you going to Summit? Salytics is once again excited to be a Sponsor at the Marketo Summit in beautiful San Francisco! We’ll be at Booth S546 this year, right near the center on the way back to the food! This year we will be debuting a brand new tool

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Marketo Certified Solutions Architect (MCSA)

At Salytics, we pride ourselves on providing the best service to all of our clients. Our hands on approach from strategy to execution allows us to partner with your organization for all of your Marketo needs. We realize that there are a lot of different agencies and consultants out there

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