State and Country Validation

A lot of companies make use of strict validation on country and state values within their CRM system. What this usually entails is for some countries like the United States and Canada, only specific province or state values are allowed. For the majority of other countries however, any value is

Read the full article…

Custom Subscription Center

A client approached us with a request for a custom built subscription center to handle multiple channels of communications with their clients. They use Marketo for their marketing communications, and did not want the default global unsubscribe to be the only option. This way, both clients and prospects would be

Read the full article…

Salytics Tag Manager

I love Marketo’s user interface. It’s friendly, intuitive, and generally pleasant to look at. That being said, it isn’t exactly efficient for mass repetitive tasks like updating program tags. To update program tags within the UI you have to click on the program, click on the setup tab, edit the

Read the full article…

Subscription Centre

A client approached us with a request for a custom built subscription center to handle multiple types of communications with their clients. They used Marketo for their marketing communications, and did not want the default global unsubscribe to be the only option as their large scale and scope required several

Read the full article…

The Customer Journey Part 1

At Salytics, we use a lot of tools and terms everyday that sometimes we forget not everyone has been using. In this blog, we take a step back and try to explain the basics of what we refer to as the Customer Journey, which begins with marketing automation and ends

Read the full article…