State and Country Validation

A lot of companies make use of strict validation on country and state values within their CRM system. What this usually entails is for some countries like the United States and Canada, only specific province or state values are allowed. For the majority of other countries however, any value is

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Salytics Tag Manager

I love Marketo’s user interface. It’s friendly, intuitive, and generally pleasant to look at. That being said, it isn’t exactly efficient for mass repetitive tasks like updating program tags. To update program tags within the UI you have to click on the program, click on the setup tab, edit the

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Subscription Centre

A client approached us with a request for a custom built subscription center to handle multiple types of communications with their clients. They used Marketo for their marketing communications, and did not want the default global unsubscribe to be the only option as their large scale and scope required several

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Data Cleanse in Marketo

Salytics was approached to help an organization in the B2B space complete a data cleanse to ensure they received only high quality leads catering to a very specialized target clientele. Their existing setup used both Marketo and Salesforce and they were now focused on improving their workflow to solve very

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