A client approached us with a request for a custom built subscription center to handle multiple types of communications with their clients. They used Marketo for their marketing communications, and did not want the default global unsubscribe to be the only option as their large scale and scope required several different channels. Current and future customers would need the ability to unsubscribe from different channels, or categories of communications, and have that respected going forward. For customer-only mailouts, customers would have access to additional subscription settings that prospects would not see.
This custom subscription center works great because it reduces the number of general unsubscribes from the mail system by allowing recipients to opt out of specific types of mail while receiving other kinds that do interest them. By designing the page to load different content based on lead segment, the client only has to have a single subscription center that can service many different types of users.